STRATEGY &
BUSINESS PLAN

STRATEGY

Build a strategy that wins through a process of systematic and rigorous inquiry, synthesis and critique.

Your strategy is the foundation of your business. To set yourself apart, you need to deliver innovation that fulfils the unmet needs of the right market segment. This requires taking into account a broad array of elements that shape your strategy and build a strong foundation.


To eliminate the blind spots that hinder a strong strategy, you will need professionals who can augment your team’s intellect and experience, and who can ask the tough questions you may have missed. Dunedin Solutions is here to help you analyse a broad array of variables and synthesize a strategy that maximizes your chances of winning.

 

We're here to help you in several areas, including:

  • ANALYSIS across market, segmentation, competitors, customers, barriers, SWOT and GAP

  • UNFAIR ADVANTAGES your product, technology and business bring 

  • FORCES AT PLAY: Regulatory, supplier, vendor, partnership and collaboration models

  • BUSINESS OBJECTIVES: Scalability, sustainability, defensibility

  • TIME-TO-MARKET trade-offs

  • CREATE VALUE and win with the right mission, vision and culture

  • INVESTMENT, partner strategy and selection

 

CASE STUDIES

Biotech & USA (1 of 2)

A group of Silicon Valley researchers were trying to launch a product for the measurement and monitoring of biological and chemical characteristics of living cells. There was a need to translate the concept into viable implementations. Furthermore, the product concept needed to have the proper market validation and different business models needed to be explored and selected.

What We Did 

  • Created a number of innovations to translate the concept into implementations that would be economical to manufacture.

  • Helped the company refine its product definition through by performing a systematic analysis of customer feedback.

  • Guided the company toward a consumable centric business model.

How We Added Value

  • Technical innovation that complemented the biology-centric strengths of the founders.

  • Market need validation.

  • Value proposition generation.

  • Guidance on the array of possible business models.

  • Down-selection and clarity on which business model would provide the highest return.

 

Biotech & Startup (2 of 2)

Two senior MIT physicians and co-founders from Boston were trying to launch their first company in the US. Dunedin solutions engaged with them to create a creative strategy that would leverage the ecosystem in Scotland (National Health Service, various funding options and talent pool) to enable them to commercialise in the US market faster and cheaper.

What We Did 

  • Advised the co-founders of a new strategy for setting up the company in the UK, utilizing local government’s grants scheme

  • Recommended an intelligent model to capture US market as prime objective, and European market in a staggered/parallel fashion. 

  • Leveraged Dunedin Solutions’ relationship with NHS Scotland for low cost clinical trials.

  • Provided short-term executives expertise and organizational structure support followed by a transition to a longer term solution.

How We Added Value

  • Low-cost fast-track business model for market launch.

  • Financial model and investment strategy.

  • Interim executives, talents and advisory teams to support during the Startup.

  • Intelligent parallel regulatory compliance model to achieve both CE marking and FDA at the lowest cost.

 

BUSINESS PLAN

Maximize and realize your winning strategy with a strong business plan.

Your business plan gets granular in identifying what you need to do, and by when. There are many steps to meet in order to hit your revenue projections, including technology and product development milestones, customer validation and customer project wins.


A realistic plan developed through a systematic and disciplined approach is important to ensure you’re optimizing your use of finite resources to meet your targets. Our experience in starting and running successful businesses provides the guidance you need to create a solid business plan that stands up to critique and avoids the pitfalls many businesses experience when moving from concept to revenue generation.

 

Areas where we can support you include:

  • TECHNOLOGY and PRODUCT MILESTONES, customer validation requirements

  • FUNDING APPRAISAL PLAN needs, timing for talent acquisition, filling resource, addressing capability gaps

  • PRODUCT AND BUSINESS ECONOMICS, (COGS) Cost of Goods Sold, operating plan and budget, revenue targets, profit projections

  • CUSTOMER FOCUS, customer traction, tangible milestones

  • ESTABLISH METRICS to measure and track progress, risk mitigation strategies, contingency plans

  • PLANNING assumption review and critique

  • RISK and CONTINGENCY planning

 

CASE STUDY

Biotech & Startup

Two senior MIT physicians and co-founders from Boston were trying to launch their first company in the US. Dunedin solutions engaged with them to create a creative strategy that would leverage the ecosystem in Scotland (National Health Service, various funding options and talent pool) to enable them to commercialise in the US market faster and cheaper.

What We Did 

  • Provided financial modelling for the selected strategy.

  • Explored our network of investors to identify the best fit and provided paths for receiving financing.

  • Leveraged Dunedin Solutions’ relationship with NHS Scotland for low cost clinical trials.

  • Provided short-term executives expertise and organizational structure support followed by a transition to a longer term solution.

How We Added Value

  • Financial modelling

  • Network of investors and funds

  • NHS relationship

  • Experienced executive staff for short term needs.

 

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